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PENNY has the right product for every situation in life. To tell the story of this surprising diversity, we developed films in which we put the products in the context of different occasions and present them in a colorful and humorous way. With 5 films and numerous still images we created a new oustanding visual world for PENNY.

This project was developed together with my team at Serviceplan.

Photographers: Golden Retriever
Director: Giacomo Boeri