Colorectal cancer is an insidious disease. To convince people to make an appointment for a preventive checkup, we used a classic print motif that appeared in high- reach consumer magazines and OOH.

Using only typography, we produced advertising that made an impression. The simple copy: 52 times „Next week“. The only difference between the individual lines: the dot becomes barely noticeably larger in each line – corresponding to the growth rate of an intestinal polyp.

To express the urgency of the message, the motif is designed in the form of an exclamation mark.

This project was developed together with my team at Serviceplan.