With their new interior concept called Allegris, Lufthansa redefined luxury as something immersive rather than materialistic. To experience the new First Class with every sense, we collaborated with Japanese Artist Sho Shibuya, master of the skies, and homewear brand Tekla to capture the feeling of gazing out an airplane window. By waving the view above the clouds into silky-smooth sateen, their exclusive loungewear made the sky tangible for a few lucky travelers and the same time lifted the brand‘s overall image.

This project was developed together with my team at Serviceplan.

Photographer: Rakuto Makino