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Cosmic Crisp is a new premium apple entering the european market. Its positioning: heavenly taste. The aim of our campaign was to deliver on this promise visually. We portrayed the Cosmic Crisp as a dreamlike image of longing that is now becoming reality. Therefore in the film we tell the story of the apple on its heavenly journey to the apple tree.

Cosmic Crisp To prove that Cosmic Crisp is an apple like no other, we chose an aesthetic that might be expectable for a lifestyle or beauty product, but not for something as mundane as an apple.

This project was developed together with my team at Serviceplan.